Curl Cult® is the first-ever Vegan Protein Perm and texture product line. Gone are the days of those “traditional, old-school” damaging perms from the 80s and 90s. Now with Curl Cult, all types of permanent texture are possible with softer, more natural looking results. Founded by Janine Jarman, celebrity stylist and owner of Hairroin Salon, this line was brewed in Italy and conjured in Los Angeles where Janine spent seven years to create a new kind of perm – sourcing vegan ingredients from Italy, rethinking the application process, and obsessing over every molecule until it was just right. All in the name of doing different and helping clients wake up with dreamy texture and perfectly tousled curls, every day.