Founded in 2019 by two friends with a passion for ink, Oliver and Selom saw an opportunity to reinvent the tattoo aftercare and tattoo skincare space to help improve the healing process and preserve tattoos. After their own experience with the lack of clean and effective products in the market, Mad Rabbit was born. Mad Rabbit’s “no nonsense” approach values clean ingredients so consumers don’t have to worry about unnecessary toxins and ingredients found in traditional tattoo skincare products that often fail to deliver. Our simple formulations with clean and effective ingredients allow tattoos to remain vivid, withstand aging, and maintain their original vibrancy. We celebrate, promote and empower individuality, adventure, and anything bad ass. We know tattoos are no longer taboo, so why should selling product for tattoos be? Think of us as more than aftercare. Incorporating a skin and body care routine that promotes soothing relief and skin barrier support, not only helps the healing process but keeps your skin and ink looking its best. Our ingredients are responsibly sourced & clean, and we are sustainably packaged and carbon neutral! Not to mention, our best selling Enhance Tattoo Balm, sells at a pace of 1 tin every 90 seconds!