Elchim dryers, flat irons and hairstylisting tools are designed and made entirely in Milano, Italy, World capital of fashion and design. Each product is created to last long, ensure performance of excellence in the hands of hairstylists and preserve hair integrity. Established in 1945 and family owned for three generations, Elchim's powerful, lightweight and silent dryers and quality irons and tools are famous all over the World and are chosen by over 80,000 hairstylists for their performance, long life and the offer of a "Limited Lifetime Warranty" dedicated to the US hairdressers.