Amitys focus is to bring the best hair care and beauty products to your doorstep but doing so in a sustainable way. We extract all our ingredients in an environmentally conscious way, and we are not only talking about plants, animals too. Most hair care/beauty companies test their products on animals resulting in torture and death. Here at Amitys we are cruelty free, no need for us to put another life in pain. Making our products safer to use means less risk to the stylist using it and the client, that way you're not only getting the best result, you're also not risking your health and wellbeing.