Gina Rivera is the Founder & President of one of the fastest growing salon companies in the beauty industry. Her company rocketed to the top by opening nearly 355 locations nationwide in just five short years. The company has close to 15,000 Salon Professionals working in its locations nationwide. COLOURS by Gina Curated Colour is calibrated to be fully intermixable and includes a range of Pure Mixers to add concentrated tone to any shade, as well as a shade diluter to soften any tone or lighten any level. It starts with Natural shades. COLOURS by Gina Curated Colour Naturals are cool leaning, rather than warm leaning, to help counteract natural warmth and give a true neutral Natural result on gray or natural hair. COLOURS by Gina Curated Colour includes Gina’s favorite go–to shades, as well as tried and tested mixed tones on every level that will delight every busy colourist. Simply choose a tonal combination, mix and apply. COLOURS by Gina Lightening Dust is a supercharged, blue based lightener that gives up to 9 levels of fast, efficient lift with superb condition and is easily adaptable to all lightening needs